I just went back from the press event for the opening of ba&sh in Geneva and I fell in love with this brand. Let me introduce you your next favorite shop :
Ba&sh is a parisian brand who was launched by two friends Barbara Boccara and Sharon Krief. They wanted to create their everyday ‘ideal closet’. Modern, feminine, hippie chic and perfectly French, Ba&sh offers us breezily pretty blouses, luxe knitwear and printed or simple design in soft cottons, silk and cashmere. Two different women with two different styles, rock or romantic. I think that it makes the exclusive signature of ba&sh.
It was a real pleasure to have a talk with these women. They are simple, nice and have the sense of style. I really admire their simplicity and the incredible work they do together. I invite you to discover the brand and to have a look at the actual collection which is full of details and amazing. I’ve prepared an album so that you can start to search your next christmas gifts! 🙂
I am sure you’ll fall in love with this brand and I know we are ALL happy that we can now shop in Geneva, in Zurich and soon… in Lausanne!
ZOOM ON BA&SH COLLECTION
See you soon for some new fashion talks,